About us

About us

We build the intelligence layer between your tools and your revenue.

GTM Layer exists for enterprise go-to-market teams that have outgrown static CRM data and generic automation. RevOps has been tool-based and report-based for too long. The next generation of revenue operations is AI-native: intelligence, context, and systems that compound.

We layer intent signals, enrichment data, and AI-powered workflows to surface the accounts worth pursuing, then build the systems that help your team act on them. From pipeline generation to closed-won reporting, every system is designed to compound over time, not just tick a box.

Our Values

What drives how we build, and who we build for.

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Signal-Driven

Every system and workflow is grounded in real revenue signals, not assumptions.

Operator-Led

RevOps operators who build and ship. No junior consultants, no account managers.

AI-Native

We build with AI running through delivery. Not individual automations bolted onto existing processes, but systems designed so AI compounds across everything we ship.

Built to Scale

Systems designed for where you are heading, not just where you are today.

What We Build

AI-native GTM engineering for revenue teams that need more than CRM cleanup and reporting.

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The People Behind the Layer

A small, senior team that embeds with your revenue org. We bring architecture experience across dozens of GTM implementations and a systems-thinking approach to everything we build.

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Liam Weedon

Founder

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Luis Morales

Head of Operations

Our recent posts

What we are building, breaking, and learning across AI-native GTM systems, RevOps, and signal-driven outbound.

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GTM Engineering: What It Is and Why It's Replacing Traditional RevOps

GTM engineering combines RevOps, data enrichment, and AI automation into one discipline. Here is what it actually looks like in practice and why traditional RevOps cannot keep up.

Revenue Architecture for Enterprise B2B SaaS

Revenue architecture is the design layer beneath RevOps. How to build full-lifecycle revenue systems for enterprise B2B SaaS using the bowtie model and signal infrastructure.

Building AI-First Operations Without a Dev Team

A practitioner's guide to building an AI-first operational stack with four layers: a shared data store, an AI agent as connective tissue, AI-native project management, and documentation that stays current. No dev team required.

We build the systems your revenue team actually needs.