About us

About us

Every signal in your stack is already firing. Does your rep know what to do next?

Usually not. The signals fire, the calls get recorded, the enrichment runs, and it all reaches your reps as noise: more data, better spreadsheets, another tab to check.

We build the intelligence layer between your tools and your revenue that reads it for them and hands back the single best next move, with the reason, in HubSpot.

Our Values

What drives how we build, and who we build for.

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Signal-Driven

Every system and workflow is grounded in real revenue signals, not assumptions.

Operator-Led

RevOps operators who build and ship. No junior consultants, no account managers.

AI Through Delivery

We build with AI running through delivery. Not individual automations bolted onto existing processes, but systems designed so AI compounds across everything we ship.

Built to Scale

Systems designed for where you are heading, not just where you are today.

What We Build

There is one path into working with us, and it starts free. You see exactly where revenue is leaking before you spend a thing, then we build the system that fixes it and, when you want it, we stay on to run it.

Get your free Revenue Leak Scan
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Revenue Leak Scan · Free

Connect your HubSpot and we show you exactly where revenue is leaking today. It is the front door, and the only one. You keep the findings whether we work together or not.

01

GTM Build · Fixed scope, live in weeks

We build the intelligence layer into your CRM and wire in the first revenue plays, so every account hands your reps the next move with the reason behind it. Live in weeks, priced flat.

02

Embedded RevOps · Run

Once it is live, we can stay on to run it and keep building, tightening the plays as your pipeline tells us more. Optional, when you want a team behind it.

03

Inside the system: understand the data, connect the tools, activate the next move on every account. That is the intelligence layer working end to end.

Every account starts here.

The People Behind the Layer

A small, senior team that embeds with your revenue org. We bring architecture experience across dozens of GTM implementations and a systems-thinking approach to everything we build.

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Liam Weedon

Founder

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Luis Morales

Head of Operations

Our recent posts

What we are building, breaking, and learning across GTM systems, RevOps, and signal-driven outbound.

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What is GTM engineering? The intelligence layer between your tools and your revenue

GTM engineering builds revenue systems that read account context, reason over it, and decide the next move. The intelligence layer between your tools and your revenue.

Revenue Architecture for Enterprise B2B SaaS

Revenue architecture is the design layer beneath RevOps. How to build full-lifecycle revenue systems for enterprise B2B SaaS using the bowtie model and signal infrastructure.

Building AI-First Operations Without a Dev Team

A practitioner's guide to building an AI-first operational stack with four layers: a shared data store, an AI agent as connective tissue, AI-native project management, and documentation that stays current. No dev team required.

We build the systems your revenue team actually needs.

GTM Engineering and RevOps for B2B SaaS

See the next move on every account.

We read every account across your stack and hand your reps the single best next move, with the reason, inside HubSpot.
find your leakssee how we work
48 client builds
shipped in eight weeks, across live revenue systems
Every client call
captured into a context store, word for word
40 to 60% saved
on enrichment lookups, from one Clay cache
The board asks why the number slipped. The CRM cannot say.
Ten tools, thousands of signals, and reps still start Monday guessing.
The deal that died last quarter fired every warning. Nobody saw them in time.
The leak, found.
A free read of your CRM that shows where revenue is slipping and what it is costing you.
The system, built.
The intelligence layer live in your stack in weeks, with the first plays running on your real data.
The system, run.
We stay on, keep it sharp, and keep building as your market moves.
Each step earns the next. The numbers live on Pricing.
find your leaks

What a leak readout looks like.

Example figures, real format: where the revenue sits, what is recoverable, and the deal behind the pattern.
$1.2M
pipeline exposed to leak
$460k
recoverable this quarter
17
deals with an unactioned signal
Example figures, labelled for illustration
see a full readout →
From the blog
How AI Agents Run a Two-Person ConsultancyAI for B2B Revenue Teams: What Works in 2026B2B Lead Scoring: Why Buyer Signals Beat Demographics

We build the systems your revenue team actually needs.

Start with the free scan and see where your pipeline is leaking before you spend anything.
Built and run by the operator who scopes it.
GTM Engineering and RevOps for B2B SaaS

See the next move on every account.

We read every account across your stack and hand your reps the single best next move, with the reason, inside HubSpot.
Built and run by the senior operators who do the work.
The intelligence layer reading every account
Next move
Re-engage Northwind. Champion changed jobs, usage still high.
140+ buyer signals
captured across live client systems
Every client call
captured into a context store, word for word
40 to 60% saved
on enrichment lookups, from one Clay cache
Why the number keeps slipping.
Ten tools, thousands of signals, and the moves that matter still get missed.
No answer for the board
When the number slips, the CRM cannot tell you why.
Signal without action
Ten tools, thousands of signals, and reps still start Monday guessing.
The warning nobody saw
Last quarter's lost deal fired every signal. None reached a rep in time.
What you get.
01
The leak, found.
A free read of your CRM that shows where revenue is slipping and what it is costing you.
02
The system, built.
The intelligence layer live in your stack in weeks, with the first plays running on your real data.
03
The system, run.
We stay on, keep it sharp, and keep building as your market moves.
What a leak readout looks like.
Example figures, real format: where the revenue sits, what is recoverable, and the deal behind the pattern.
Revenue Leak Scan · example output
read-only
$1.2M
pipeline exposed to leak
$460k
recoverable this quarter
37
signals unactioned
The deal behind the pattern
A $48k renewal stalled 22 days ago. The champion changed jobs. No task was ever created.
Where the leak is coming from
Account
Exposed
Stalled
Signal that fired
Northwind
$180k
22 days
Champion changed jobs
Aravind Labs
$96k
15 days
Usage dropped 40%
Delmar Freight
$64k
31 days
Renewal date passed, no task
From the blog
We build the systems your revenue team actually needs.
Start with the free scan and see where your pipeline is leaking before you spend anything.
Built and run by the operator who scopes it.