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Privacy Policy

Last Updated: 12/29/2025

GTM Layer LLC ("we," "us," or "our") operates the website www.gtmlayer.com (the "Site"). This Privacy Policy explains how we collect, use, and protect your information when you visit our Site or engage with our B2B consulting services.

By using our Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information in two ways: information you provide to us directly and information collected automatically when you visit the Site.

A. Information You Provide Voluntarily

We only collect personal information when you voluntarily submit it to us, such as when you fill out a "Contact Us" form, book a consultation call via our scheduling widget, requesting a service proposal or sign up for a newsletter. This typically includes:

• Name (First and Last) • Business Email Address • Phone Number • Company Name and Job Title • Any details you include in your inquiry messages

B. Operational Data (Server Logs)

We use Framer to host and operate our Site. To maintain security and ensure the site functions correctly, our hosting provider automatically logs standard technical data when you access the Site. This may include your IP address, browser type, and operating system. This data is used solely for security purposes (e.g., preventing fraud or cyber-attacks) and operational stability.

How We Use Your Information

We use the collected data solely for legitimate business purposes, including:

• Communication: To respond to your inquiries, schedule consultations, and provide the information or services you requested. • Service Delivery: To prepare proposals, manage our professional relationship, and deliver agreed-upon consulting strategies. • Administration: To process invoices and manage client records. • Internal Analytics: To analyze Site traffic and usage trends to improve our user experience. • Legal Compliance: To comply with applicable laws and regulations.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties.

However, we may share your data with trusted third-party service providers (such as hosting providers like Framer, CRM systems, analytics tools like Google Analytics, scheduling tools like Cal.com and email delivery services) solely for the purpose of operating our website and conducting our business.

These service providers are contractually obligated to protect your data and are prohibited from using your personal information for any other purpose.

We may also disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Cookies and Tracking Technologies

We do not use aggressive ad-tracking cookies.

• Functional Cookies: Please note that if you interact with third-party tools embedded on our site (specifically our Cal.com scheduling widget), that third party may set strictly necessary cookies to ensure the scheduling functionality works (e.g., remembering your time zone).

Your Rights and Choices (CCPA)

We respect your privacy. You have the following rights regarding your data:

• Opt-Out: You may unsubscribe from our email communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly. • Access & Deletion: You may request to see the personal information we hold about you or ask us to delete it from our records by contacting us at the email below.

If you are a resident of California, the California Consumer Privacy Act (CCPA) provides you with specific rights.

• We Do Not Sell Your Data: We do not sell your personal information to third parties for monetary value or for cross-context behavioral advertising. • Right to Know & Delete: You have the right to request disclosure of the specific pieces of personal information we have collected about you and the right to request its deletion.

To exercise these rights, please contact us at support@gtmlayer.com.

Security

We take reasonable administrative and technical precautions to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices or legal requirements. We will update the "Last Updated" date at the top of this page when changes occur.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: consult@gtmlayer.com • Address: 30 N Gould St, STE R, Sheridan, WY 82801, United States

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