What this is

Embedded RevOps, what teams often search for as fractional RevOps, gives you a senior revenue operations function without the cost or lead time of a full-time hire. We sit inside your team, own the live system, and keep building it month after month.

This is the Run tier, and it comes after the GTM Build. Once your intelligence layer, your HubSpot system and your reporting are live, Run keeps them firing, keeps extending the architecture, and keeps adding new motions as you grow. Most teams move here when the system is doing real work and they want a senior operator accountable for the number every week.

You get an operator who knows your data, your pipeline and your stack, and who treats your revenue system as something that should compound month over month.

What we run for you

This is the centre of Run. The intelligence layer is the part of your revenue system that pulls account context together, reasons over it, and hands your reps the next move. Under Run, we keep that engine live and keep building on top of it.

We run your intelligence layer every month

The signals keep firing, the account context stays current, and the next move keeps landing in front of the rep who can act on it. We tune the engine to your market as it shifts, retire signals that stop earning their place, and add new ones as your ICP moves. The conversations your team is having keep flowing into the context store, so the system reasons over what was actually said and the reps walk into every deal with the full picture. We have engineered 140+ distinct buyer signals across 20+ industries, and our Clay cache cuts 40-60% off enrichment lookups. Under Run, that engine stays current and feeds your reps every week.

We extend the revenue architecture

The system you built does not stand still. As your motion changes, we extend the architecture to match: new lifecycle logic, new routing, new attribution, new data flowing where it needs to. The blueprint stays coherent as you grow, so the system holds together at twenty reps the way it did at five.

We build new motions as you scale

Outbound, expansion, partner, a new segment: when you open a new motion, we engineer it into the core system. New signals for the new market, the plays to work them, and the reporting to prove they land.

Forecasting and reporting that drives decisions

You get the numbers leadership actually acts on: pipeline health, conversion by stage, source attribution, and forecast accuracy you can take to a board meeting. We define the metrics that matter, build the reporting, and keep the figures honest.

The operational backbone that holds it up

A clean, trustworthy HubSpot. The object model, properties, lifecycle stages, deal stages and the rules that keep data accurate as the team works.

The process and automation that keeps it running. The workflows that carry a deal from signal to close, the routing, the handoffs between marketing and sales, built across HubSpot, Clay and n8n and maintained as the motion evolves.

One source of truth across the revenue motion. Marketing, sales and customer success working off the same data, the same definitions and the same pipeline view.

How engagements start

Every engagement starts with the free Revenue Leak Scan. We read your CRM and show you where revenue is leaking: stalled deals, broken handoffs, data gaps, pipeline that should be moving and is not. It is CRM-only, it costs nothing, and it tells you exactly where the system needs work. From there the path is simple. The Scan shows the leaks. The GTM Build installs the system on one fixed scope and one fixed price, live in weeks. Run keeps the system working and keeps building on it every month, scoped to your team and your motion.

What does GTM Layer actually do?
How do engagements typically start?
What tools and platforms do you work with?
How is this different from hiring a full-time RevOps person?